Facts
according to a NY Times article of July 8 this year:
60% of total Dior business (5.5B
euros) comes from perfumes and cosmetics; That leaves 40% for accessories,
clothing of all classifications, shoes and whatever else to fill in the blanks.
She has never led a house by herself.
This collection is the warm up to the70th
anniversary of the maison.
Okay so the
mantra of Christian Dior was that he wants to make women beautiful and well he
has turned over so many times in his grave that we really can’t be sure in what
part of the world he is now residing.
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Ms. Chiuri may
have brought her ambition, her love of sheer and knowledge with her but what
she didn’t bring is any idea of the DNA of the maison. I mean printed tee shirts
at Dior is like serving Nathan’s hot dogs in one of Joël Robuchon’s restaurants. Not only do we have the blandest color palette around but
also the most yawn worthy of collections to mark a debut.
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Yes, she has put her
mark on the brand with doll clothes which are a cross between swordsmanship/fencing and Degas ballerinas. Make sense?
Well not to me either
You would
think that after all the hoopla and all the carrying on that you might actually sit
up in your seat and take note but instead you have to be careful not to nod off
and fall asleep. Bad enough to have printed tee shirts but straps with Dior
printed on them and phrases embroidered on a hem .. it is just the nadir of
supposed high fashion. Favorites include hands cupping breasts .. lobster on
bustier .. knee high sneakers and some dreary black pieces.
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What ever happened
to lush and chic .. glamour has left the building! And oh yeah I am sure the
Diorphiles around the world will be breaking the doors down to get to this pile
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