So often well... most
of the time... My articles focus on designers, collections or merchandise of
one sort or another so today let’s focus on a genuine consumer of fashion. By
consumer, my intention is to introduce you to Tracy Johnson who is an agent of
fashion. The definition of agent here is that Ms. Johnson is retained by an
international clientele who entrust her to fulfill all their needs and desires
ranging from clothing to home décor to fine jewelry. One might say she is a one
woman department store of sorts or an on call sartorialist. She acts as the
eyes, ears and proxy for those who seek the incredible, the unusual as well as
the commonplace.
Besides the reason for
her employ, Ms. Johnson stands out in the crowd as she is a constant seeker of
what’s new, what’s old and what is to come. She is constantly in the field
whether that’s the flea markets in Williamsburg or London or scoping out the
vintage and second hand stores in Paris and Brooklyn or just trolling the
retail emporia of New York. In other words she is ready to take on almost any
task or assignment that might be requested. To say that she believes in being
prepared is like saying Leopard is just another dot pattern! What comes to mind is that one can never be
overly educated or overly informed or overly prepared when it comes to fashion!!
So now its time to
meet the woman on a mission….
1-can
you speak about what you do for your clients and tell us how you arrived at
this moment... at lack of a better word... service or profession? Background?
Well, my business is evolving these
days.
I started out
basically shopping for private clients. Now, many of my clients are asking
me to find buyers for items they own. I've also become a liaison between
clients and business owners, designers, artists, collectors, etc., that I find
to be interesting and that I know my clients will enjoy.
I've been styling and finding
things for people since I was in Jr. High School, but only started getting paid
for it 2 years ago. Lol.
I've always been an INCREDIBLY
curious person, which serves me extremely well in my business. I have a dear
friend who gave me the idea to do this as a profession. He was in NYC for a
visit, and as is his custom, he'd call me up and say, "LET'S GO SHOPPING
SWEETS!" So at the end of our "cleaning-out Bergdorf's session",
he says, "Honey... why don't you do this for a living????! You're SO GOOD
at it!"
"Hmmm… I never thought about
it before, I'd need to find clients I guess".
"I'LL BE YOUR 1ST
CLIENT!" He exclaimed as he grabbed and shook me. He's been my client ever
since, and through him I have found others.
2-do
you have any pre-requisites for accepting new clients and if so please explain?
Financial considerations or location? Needs?
I get my clients through recommendations. I have a VERY exclusive
client base. My clients are primarily based in The Middle East & the UAE. I
also have a few clients throughout Europe.
3-you
scour flea markets and so many unusual areas to accommodate your clients, what
are your favorites and why? You don’t have to give away any trade secrets …
I ADORE flea markets and junk stores! I'm a MADWOMAN. I love
a great adventure. A warehouse in the middle of Jersey, for example? I have
found INSANE things in the most UNLIKELY places.
4-do
you have any go to designers and why? Any designers that you stay away from and
reasons why?
I have VERY particular tastes. I don't follow anyone. I like what
I like. I DON'T like anything conventional, conservative, beige... actually I
like beige. Let's just say you'll never catch me at MACY'S.
5-when
working with a client, do you accompany them or do you shop for them and which
and why do you prefer?
I mostly shop on my own because my
clients live abroad. They also sometimes fly me out to their location. Once in
a while, someone will come here to shop. Then I get to drag them all over the
place. I take them to all of my favorite places. They go BANANAS! They love it!!
Lol.
Either way it is fun for me, just
as long as they can keep up!
6-from
what can be gathered, you do a lot or mostly retail shopping, do you indulge
your clients with wholesale or made to measure? Genuine haute couture?
Ooooooh no. I shop for all sorts of
craziness. THAT'S what makes what I do so much fun! My clients call on me
for MANY an interesting thing. Once, my apartment was FULL of medieval armor
and weaponry, and various large mammal antlers, feathers, medieval bows and
arrows. It was MADNESS! Everything had to come to my house, and then be shipped
to Saudi Arabia. Meanwhile, I had to fly to Paris for a job. DHL arrived an
hour before the car was to come and whisk me off to catch my flight!
INSANITY.
I specialize in high-end/haute
couture vintage, rare, hard to find, and unusual, interesting items. That's
what I am sought for.
7-do
you go to shows and do you see any advantage in attending and why?
No. If I want to see a show, I'll watch it on my computer. I
prefer to go out and discover things myself.
8-are
you or your clients open to dealing with lesser known labels meaning not the
usual run of the mill marquee brands? Do your clients prefer only request well-known
collections or is a more general request?
ABSOLUTELY!!! I'm a HUGE promoter of new/local talent! My clients
enjoy discovering new and different things. That's why they hire me. They know
I'm always on the lookout for dope finds. New talent like Public School, David
Julian, Rad Hourani, Rachel Comey,and Coperni Femme, who I discovered in Paris
while attending a gallery opening with my mentor Laurent Marie Affre. (I ADORE
Coperni Femme).
Yes, they also
like the well-known brands, but even THEN, they aren't the conventional brands.
Brands like Maison Martin Margiela, Rick Owens, Céline, and Jil Sander.
9-if
you could wardrobe anyone, who would you select and why and what would you do
differently from the way they present themselves now?
Tilda Swinton! I would do ABSOLUTELY NOTHING different with her
wardrobe! I would just want to be around her. (swoon)
10-okay,
you can invite 5 people to dinner... any 5 from any time era... who and why?
Diana Vreeland, Peggy Guggenheim, Josephine Baker, Charles &
Ray Eames. All people I've loved and who have influenced me since childhood.
All free spirits just like me.
11-can
you make a statement about the current state of fashion and explain to us why
you feel this way? Any suggestions for improvement?
I don't really follow trends. I like people who are doing their
own thing. I suggest they keep doing it.
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