Tuesday, December 18, 2012

Rachel Zoe ... pre-fall 2013



Apparently, this might be the last season that Rachel Zoe shows a collection for most of her major accounts have abandoned ship….. Shocking as that might be!  This pre-fall should serve as yet another reminder that the only thing offered here is just another pile of clothes from someone who has no clue about the pulse of the retail environment let alone her own.

Apart from black, Ms. Zoe is woefully short on a palette as well as any particular look other than clothed.  Who dresses like this and why would anyone dress like this?  Save maybe 2 or 3 pieces, I am not sure how any store could go about buying this which brings us back to her lack of retail outlets after Neimans has left the building and Saks and relegated it to only online which means either HELLO Kohl’s or some home shopping channel with her trying to fill an hour with her self absorbed chit chat.

The bottom line is like when there is a train and wreck and the cops direct you to “move along, nothing to see here” and so you have the synopsis of the season here chez Zoe.  A hat and a pair of boots do not make a look nor does some faded reality star that has about 30 second left of 15 minutes.

With all the wonderful talent out there, it does give one great pause to think “what were you thinking?” when you take this cartoon character and try to make her a designer brand.  She is a glorified saleslady who had a magic wand waved over her and failed to become the next Donna Karan! 





Not so sadly one is reminded that you can’t make a silk purse from a sow’s ear!.... P.S. this is as good as it got!