To the terminally blinded fawners, blinded followers and to those
who wish to ignore the facts of fashion life, these are FACTS!! Most chalk off
my antipathy toward fashion writers and editors as bitchy or even bitter but
HERE IS PROOF (by law) of what I have been preaching for years... read it and weep...
WAKE THE FUCK UP and see through the bullshit that pervades an industry filled
with propaganda rather than actual reportage.
Here a few excerpts and then READ THE FREAKIN ARTICLE!!!
“Their true nature – the fact
that brands are often foot the bill for an array of attendees – is almost never
disclosed, and thus, such coverage serves to defraud consumers, particularly
when coming from individuals and publications charged with providing objective
or at least non-deceptive content.
One example:
According to the FTC, “if [a] motion picture studio approached individuals
outside [a movie] theater and offered them free tickets if they would review
the movie afterwards” and the arrangement is not “clearly and conspicuously
disclosed” in connection with the moviegoers’ reviews, their reviews will be
deemed a violation of the FTC Act.
One more bit
of rather damning insight from the FTC: “If incentives would materially affect
the weight or credibility of [an endorser’s endorsements], they should be
clearly and conspicuously disclosed, and the advertiser should take steps to
ensure that these disclosures are being provided.”
According to
the FTC’s guidelines, “Advertisements or promotional messages are deceptive if
they convey to consumers expressly or by implication that they’re independent,
impartial, or from a source other than the sponsoring advertiser – in other
words, that they’re something other than ads”
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