Sunday, September 13, 2015

Rosie Assoulin Spring 2015 NYFW



Someone will have to tell me what the fuss is about when it comes to this designer and her eponymous collection. Rosie Assoulin, the collection, comes off as a series of design school projects gone wrong. To my eyes the clothes are heavy handed, clumsy, not exactly well made and totally silly if not totally impractical. This reviewer read another review which likened Ms. Assoulin to Schiaparelli which is more absurd than words can describe and IMHO couldn’t be further than the truth.

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Frankly the brand drew me to Bergdorf’s in the past so I could see it in the flesh and touch it which only caused greater disappointment when the rippled seams and bad hems were right in front of my eyes. Yes, this young designer is all about volumes and sculptural shapes which brought to mind Capucci except than Roberto Capucci rendered exquisite garments that were fantasy personified. These are not even close when it comes to execution, let alone design… I said remind not look like! Let’s go back to the Schiaparelli allusion as the incredulity of it boggles the mind. Schiaparelli was an haute couture designer, for the most part with a huge imagination, and here we have some very amateurish attempts at “look at me clothes!” The comparison came about, without question, from a press release which once again proves that just because it’s written down doesn’t make it true!
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What started out as a collection worth watching has morphed into a spectacle of ridiculous. The designer needs to think about who, where and why women would want to wear her clothes and not what will garner the most editorial attention. It’s a cheap ploy that comes back to bite you in the ass.
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All the press in the world can’t sell clothes! Women who shop buy clothes … in the end you can’t take the retail buyer/shopper out of the equation.
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