There is something to be said about perseverance and
singular vision. While we are on this tangent, let’s talk about consistency.
Writing this has conjured a word that was used during my public school days and
that word/ term was ”stick-to-it-tiveness” and yet all of these words so
perfectly describe the breadth of work that Véronique Nichanian has turned out for the maison of Hermès. The brand
has always and continues to be a benchmark for the definition of luxe since its
inception and Ms. Nichanian has perpetuated that via her menswear for decades.
What must it be
like to have a seemingly endless lexicon of stylistic and design flourishes?
How must her mind operate that it can turn some of the most mundane and common
articles of men’s clothing and translate them into the most coveted, lust worthy
and admired of pieces? It is she who turns the sweatshirt into an object of
desire by designing/conceiving the sweatshirt in crocodile or a tee shirt in
that same material, a mechanic’s overall suddenly becomes wildly chic and that
same sweatshirt in pinstripes of perforated leather.. It is she who took a Fair
Isle sweater and translated it into an embroidery and emblazoned it on a
leather pull over and outerwear pieces. No matter what comes down that runway,
you can be sure of several things and they would be that the materials are the
finest that money can buy, there is no trickery in these clothes, the design is
only for those who want timeless, ageless and elegant clothes. Moreover these
are the clothes that transcend trend and move far beyond the hype and drama
that surrounds so many collections.
For some, this will
all spell out B O R I N G, but IMHO, these are clothes for aficionados of
fashion and not fashion victims, these are clothes that only scream to those who
are fluent in this language and these are clothes that never ever age! If there
was a pantheon of modern men’s fashion, Ms. Nichanian would reside at the top
for she has crafted and kept her customer while continuously adding more of
them with her singular vision by massaging the classics and evolving season
after season.
PS the devil is in
the details !!
Bravo! Bien Fait!
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