Being in fashion has never been a smooth road to travel.
Creatives are rarely satisfied and those who know they possess great talents
eventually wise up to as to when they are being used for someone else’s
advancement.
Mr. Godard started as a stylist and eventually worked his
way up the ladder to editor but as with most creative people, he was not in
love with being told how he should be creative. The saga and journey continued
until he had an idea that he felt was original and he wanted to pursue. The
idea was BLAKE.
BLAKE was to be an online magazine which was formatted as if
it was in hard copy. This was just the beginning of the blogosphere and few if
any had chosen to imitate a real in the flesh magazine; most wanted to dare to
be different and utilize less traditional formats. One is reminded of the old
saying “why fix what’s not broken?”
Monsieur Godard envisioned a magazine for men that would
unfold more as a possible conversation between friends. In other words, there
would be varied topics ranging from fashion, to sports to politics and yes even
sex! The difference was that he didn’t want some preachy magazine telling
readers how to or which was the right way to dress or to look at a situation,
he wanted to offer options for how to look at any possible situation.
At this juncture in time, BLAKE will now realize its full
potential is a real in the hand magazine but unlike its on-line version, it
will publish 4 times a year(first issue November 2014) and be more of a collector’s
piece rather than a monthly periodical. He has assembled a small staff of
wonderfully creative people who will share their specialties with readers:
Jeremy Fonda, Marc-Antoine Coulon, Anne Vogt, Benjamin Déjoué
and Mohammed Aljuraish. Their topics range from skincare to films to sports to
illustration and graphic design to hygiene, fashion and style and yes sex but
in a very pictorial erotic way; in essence this is a true lifestyle magazine.
The print magazine is meant to be a coffee table piece which will engender
further conversation as well as echo its online cousin.
Now, as an extra added addition or further outgrowth or
perchance in today’s politically correct language... a brand extension of the
name is THE MEN BLAKE. This is a model agency of sorts that operates to
represent those men who have opted for modelling as a career or as an
alternative option and require or seek representation and guidance. Just as Mr.
Godard has opted for less traditional assortments of topics in his magazines
and he has also taken a similar tack for those he represents. These are not
cookie cutter boys we so often see on runways, but many of these men have
alternate sources of income and do not conform to only one particular look or
age. As is his wont he discovered them in less traditional places such as the
metro or walking in the street or at the supermarket.
Hervé Godard is man who surrounds himself with fashion and
life on every level as well as the men who inhabit it along with their
lifestyles. He is an original, an iconoclast who carved a niche for himself and
those he has chosen to accompany him on his travels. The slideshow will tease
you with some past covers and some artwork and fashion that will appear in the
newest online edition. Godard is a man with a discerning eye who appreciates
the history of fashion as well as the present and future.
www.blakemag.com
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