Long before Etro was a fashion brand, it was well known for
its madder prints and its paisley challis and true to its roots, Etro, the fashion
brand, remains loyal to these roots albeit in a less literal way. The house is still all about prints and each
season, one of the Etros continues to demonstrate why there is an Etro.
Veronica Etro plies a deft hand with the prints and has
created an Etro look for women who are both sophisticated and chic. Don’t think hat this means applies to the
more conventional definition of those terms.
Etro is an acquired taste with a stylish bohemian slant that can be as
off putting as it can be appealing, depending on the breadth of your “style
quotient.”
With all this being said, for Spring Ms. Etro has certainly
kept her preferences clear and on point.
For the most part, it is, yes, all about prints but these are prints for
the season which are bright, not so classic, but always about the heritage of
Etro. These are not the classic madders
or paisleys nor are they the challis or crepe de chine we might recall from
times gone by, these are in your face prints that further the reputation of the
brand as a leader in fashion and prints.
For spring, the background color of choice is white which
plays off all the stark contrasts of brights and black. The shapes are easy and look like one wants
to jump into them and be comfortable for any occasion, but note the Japanese
ish influence evidenced with the kimono sleeves and wraps. Actually, the shapes are what one would expect
for this time of year, yet what did surprise me was the inclusion of the sequin
pieces which remain young in spirit yet somewhat out of place with all the
prints an don’t he flip side are some rather wonderful solid color styles that
really complement the collection. No
matter, as I would much rather see a beautiful collection like this that
requires no explanation other than …these are beautiful clothes!
http://www.etro.com/
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