Tuesday, January 29, 2013

Alexander McQueen pre-fall 2013

The spin here is that the mood boards reflected the church and nuns and robe etc.; in other words ecclesiastical vestments.  Rather than this churchy theme, I see a more medieval tilt to the collection which certainly engenders a type of romanticism if you discount chain mail and crusades.  I read that the mood boards also included a photo of Audrey Hepburn in a habit which I found so profoundly amazing as she was the one person the last Mr. McQueen was able to channel during his time at Givenchy.

Okay, now that the blah blah blah is done, gets say that this Pre-Fall collection is about as commercial as Sarah Burton gets when designing McQueen.  Yes, the references are there for the church steeped styles (tunics, robes, tabards, capes, poet sleeves & patterning) but I really just prefer to say that the collection looks very McQueen.  From the high waisted pants to the fitted tops and full skirts to all the drama, albeit a considerably dialed down version, yet all the telltale signs of a McQueen collection are there.

One has to admire the restraint when a designer who usually knows no limits and yet can design a beautiful collection that is relatively free of the insane craftsmanship that has become a hallmark of this brand.  By all standards this would be considered almost Spartan by comparison  to past collections but if you recall, weeks ago, I said the real purpose of pre-fall is to SELL and this would fit that bill to a tee.

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