Brioni mens fall 2013

This is a collection that should serve as a lesson to designer and stylists. The lesson is simple… you do not have sacrifice who you are to achieve the end that you desire even if the intended result does not jive with the design philosophy of the of brand .

Brioni has always been known as a brand that caters to men of certain age and financial bracket and those qualities still holds true. The difference is that today, the brand shows itself as a slightly more trendy and slightly younger brand than it was at its onset. The styling is true to its original DNA, the palette is nothing extraordinary but it is the proportions that have changed and the variety of the offering. Add those to the use of more fabrications and a few more sportswear oriented styles and you have a recipe for what is the Brioni brand of the 21st century.

 

View slideshow: International fashion and style; Brioni men's fall 2013 Milan

There is something to be said for ageless and ever tasteful and Brioni is a shining example of what beautiful and expensive clothes look like. The collection can be shown on a 20 year old or a 50 year old and both will look equally chic and stylish and never looks foolish. Not many brands can say that about their collections.

As I said when I started this, this is also about the styling; it is amazing what a hairbrush and shave a can do … not to mention perfectly fitted clothes.