Can we talk? I need
to say this as I believe it to be true.
I believe that Stefano Citron and Federico Piaggi are
on the precipice of something great here and they just really need to give it a
nudge. I have watched the development of
the reimagined brand and there are times that I think they have run afoul of
the eponymous DNA but they seem to be closer than ever this season.
Here is my analogy in very simple terms; they are writing
with a dull pointed pencil and all they need to do is sharpen that pencil to achieve
the fine line that is needed to clearly define the image of the name. if you need it spelled out in another way it
is following the directions of a recipe and doing everything to the letter and
on that very last step where it says season to taste … the recipe never lives
up to the expectation! Got it?
I see a lot of the touchstones of the original Gianfranco
Ferre and even the steps taken to modernize or update the DNA but that
crispness, that edge is absent. Now is
the time to whittle those shapes until they draw blood… razor sharp. The is also a bit of vintage Geoffrey Beene
in the designs which certainly coincides with the design ethic of Mr.
Ferre. Messrs. Piaggi and Citron have
been toying and tinkering with the brand for about a year and they need to take
the final step and nail it. I believe
that the fashion flock will embrace them... I see it as if they do this, that
Ferre can be viewed as a less intellectual and less minimal brand , think Jil
Sander but far trendier! Are we clear
here?
I genuinely hope that the brand continues and that these 2
will do what I really believe they want to do and fully restore the luster of
the brand.
P.S. Note to Nicole ..Haider Ackerman..really? GFF did the belt 20 years ago so who borrowed
from who ?
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