Well, we return to somewhat familiar ground here and the
question that begs to be asked is this; “why take a heritage brand, initiate a so-called
brand revival and then exterminate and eviscerate all the DNA and vocabulary
that make the brand famous?” Chew on
that for a bit!!!
Case in point here is Emanuel Ungaro. Ask anyone to tell you
what the brand stood for and they will tell you that Ungaro was all about sex
and feminine clothes. They might associate the following with the brand as
well: polka dots, shirring, draping, get lucky quick, tight, jersey, suits,
dresses, florals, cabans, black and white and color. I should have prefaced
that by saying that you would have to be older than 30 and possess fashion
acumen that extends beyond descriptors such as fierce and fab. In other words,
one might have had to know what it meant to be designed by the eponymous
designer, if in fact you ever knew there was one!
This atrocity bearing the name is just one more effort to
use/prostitute a brand in order to further the career of some nascent talent.
M. Puglisi has extrapolated some of the DNA and turned it laughable and
cartoonish and then to ice the cake he plunges the brand into the ocean of
sameness as it was just a uniform for the fashion clueless. In what galaxy does
a photo image of Madame Dubarry bear any relationship to the brand other than
they are both French. This bit of so called genius is a tired attempt to cash
in on what Tisci already built a reputation on by ruining Givenchy.
Let’s go a few steps further and talk about the Prada like
details, the over use of studs and spikes and one more time the absurd droopy
clumsy fit that is pervasive within the world of fashion. In other words WTF
are you thinking here? If anything, Ungaro was the designer who was copied or
referenced and not the one who used others as a way of building his business.
And now we are back to this; “DESIGNERS WHO DESIGN!”
It is my opinion that this designer should stick to building
his own brand and walk away from a position that only bolsters the demise of
fashion rather than the rise of fashion as long as he is at the helm! Take a
history lesson and learn what it means to design for a heritage brand and not
just apply your misguided interpretations upon that brand.
I’m done now …rant over!
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