Every season there is a presentation of a seasonal collection. Every season there are reviews where reviewers try to explain and decode the message that Mr. Browne is espousing; of course none of that can happen without a press release as I am reasonably confident that not a single reviewer has the perspective, capability or imagination to really dissect what is presented.
The facts are reasonably indisputable. Fact... the clothes are absolutely visual feasts that evoke amazement and awe for reasons that can most closely be related to that of Haute Couture. The clothes are veritable masterpieces of workmanship and atelier abilities. Fact… the business sis about selling clothes and yet these clothes bear no relation to anything that people wear other than if you dissect them down to the most common denominator. Fact… Thom Browne is in possession of a creative mind that is at all times boundless, imaginative, and somewhat perverse and with few equals. Fact ... each seasonal presentation is as shocking as it is meant to be and achieves all the media hype that one can only assume is its raison d’etre.
The question remains as to why exactly collections like this are shown as part of a week where retailers are trying to fill racks with clothes that they will hopefully sell for the designated season. These are clothes that are museum worthy and not retail worthy. If the intention is attract as much media as possible with the idea that there is no such thing as bad press ... well then, he is the winner and still champion!! These shows have certainly boosted his brand recognition far beyond the scope of just a shrunken men’s suit.