When one already possesses the world’s most discerning
customers, a brand no longer must compete; all they need to do is evolve. And, this would be the story of Hermes who
showed the world of men’s fashion that men can be wildly tasteful without any
gimmicks, sight gags or screaming patterns or colors.
Ms. Nichanian displayed a collection filled with the
confidence, of hers and her customers, that reads like a Pulitzer Prize piece of
journalism. The elegantly tasteful and
discreet seasonal offering provides enough options for men of any age … and I
am sure plenty of women as well … who, if they can afford it, will fill their
wardrobes with it.
Ms. Nichanian creates a train of thought that, maybe, we
need more women designing men’s collections!
She massaged the trends added nuance and the end result was so under the
radar chic and slick that one needs to ask ….why does everyone else try so hard
when it is this easy?
Even the “genetic” Hermes prints were incorporated in ways
that are so toned down as that they may have gone undetected … and that kids is
nuance and brilliant! Yes, slim is in
but look at how this is done, look at the pant length, the evocative nature of
every look, the overall elegance all of it totals to a way of life rather than
just an outfit.
From shoes to knits to scarves to an out of the blue
coverall to the giant linen Birkin, no stone has been left unturned and rakish
sophistication ruled the day … blessedly so!
P.S. and imagine this
.. only a pair of shorts and only one bare chest to achieve an end result that
most would “kill for”
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